Every home seller will tell you that a good agent is hard to find. There are just so many agents waiting for people to sell their homes that it is almost impossible to find the right one. Real estate agents have to get creative to be noticed. They must come up with innovative ways to attract the customer, or they just don’t get the business. The process of getting more referrals and business is simple but it will take some work on your part. Here are some of the best ways for you to know how to get more real estate referrals.
Tips on how to get more real estate referrals
Utilize Referral Technology
Have you ever hoped for an online platform where you can receive referrals from other agents as well as refer your existing clients and those in your network? Well, you’re in luck. RealProcity is a nationwide city-to-city referral network geared toward independent brokers and their agents. Now, if your neighbor is moving across the country, you can refer them to an agent in their new city. You help your neighbor find a trusted agent and you get to make an additional commission off the sale. It’s a win-win situation.
Invite Your Past Clients to Special Events
All this takes is for you to mail or call your past customers and invite them to a fun outing. It may be a simple county fair invite or an event sponsored by the real estate office, but either way, your past customer will have fun. This is also a great way for your name to be spread around. Your past client will most likely tell other people where they are going and who they are going with. This is a great way for you to know how to get more real estate referrals.
Advertise, Advertise, Advertise
This way of getting the next referral cannot be promoted enough. You should have the goal of keeping your name in every household. Make your name a well-spoken brand that everyone knows about because you advertise everywhere. Send out mailers promoting your real estate office, rent a billboard, publish online content, advertise on social media and if you have the budget, you can even target television and radio.
Potential clients looking to list their homes, want to know that their agents are up-to-date on the latest market trends and regional news. People will ask about schools, the best neighborhoods and so much more. Your name will spread fast as a person that knows what you are doing if you stay current with accurate information. You may have to work past office hours and make sure to share what you know. This takes time but it will be worth it in the long run.
Don’t be afraid to talk to old clients in public. Make sure to use their first names and be willing to be a conversation generator. Be interested in them and avoid talking about yourself. This kind of conversation shows that you are truly interested in them as a person. It is a great way of building a long-term relationship with the client. And don’t be afraid to ask for referrals with every person that you talk to. Word of mouth referrals accounts for nearly 75 percent of business when selling real estate.
Don’t be afraid to mention that you would be willing to sell the home of the person you are selling to. The chances of them living in that home longer than five years is extremely high. Soon, they may be looking for an agent to sell their home. Your name should be the first one the look for.
Pro-Tip: Send hand-written notes to your clients each year that they live in the home. Make sure to include the invite to sell their home should they ever decide to sell it.
Freebies Can Draw New Business and Referrals
There is no better way to get your name and brand into the home than free stuff. It does not have to be complicated or expensive items. A simple pen, a pad of paper, a water bottle, a sweatshirt, and even a t-shirt can do the trick. The idea is to promote yourself with your clients and get more real estate client referrals. Give them a free t-shirt when they buy or sell a home with you. Most people will keep a t-shirt thinking they will wear it someday. Every time they see it in the closet, they will think of you.
Talk with Friends and Family
This is the easiest way to get referrals and new business. Offer your services to your friends and your family. You don’t have to be pushy or overly aggressive. Simply recommend that you be the one to sell their home or be the one to help them find one.
Referrals Grow with Reviews
Once you have represented your client well and completed business with them. Ask them to go online to your Facebook page or other social media site and to leave a review. Ask them to be specific as to what they like the best, so they can relay it to the next person. Most people will consult a review of some object or person before they ever contact one. Your job is to make sure they enjoyed working with you.
Communicate, Communicate, and Communicate Some More
People love to know what is going on with the sale or purchase of their home. Be sure to call them or stop by and give them updates as to what is happening with the property. Don’t forget to offer suggestions to help them when selling their home. People are always looking for ways and tips to attract the next buyer.
Go Forth and Get Referrals
Attracting the next referral does not have to be a headache waiting to happen. By following these simple steps, you will know how to get more real estate referrals. Just be real with people and friendly and you will find that they will stick with you for life.