In real estate, you can’t always rely on your contacts and referrals to bring in new leads. You need to look at a larger picture. After all, trends change, so you need to stay on top of these variable changes in order to provide your clients with the best properties while also understanding what new clients are looking for. Trade magazines and publications can help, but one of the best ways to constantly remain ahead of the curve is the use of technology. To assist you with this here are a few of the top tech trends you need to know about.
Data Is Your New Best Friend
The more data you have the more information you can pull from it. Big data will continue to play a major role not only in real estate and technology but in just about every other industry around the world. With access to a greater amount of information, you will be able to make specific decisions based on the incoming data.
You don’t need to look any further than the major real estate websites. These websites have thrown a wrench into the business of many real estate agents around the country. This is because these companies can easily store and collect information from the millions of users who visit the website. These sites know what people are looking for and what attracts them to a particular property. The websites often perform A/B testing to see if one thumbnail picture will attract a viewer to the listing over another (such as does a curb appeal photo of the home perform better or worse than a state-of-the-art kitchen).
When it boils down to real estate and technology, nothing may have more of an impact on the industry than big data, and that isn’t going to change any time soon.
Virtual Reality Is The Wave Of The Future
Sometimes it isn’t possible to make a house visit. Someone who is looking to buy a home might be on the other side of the country (or even the globe). Yet seeing a property by pictures alone isn’t going to give them the full experience. That is where virtual reality comes in.
With virtual reality, someone can slip into a headset (and in many cases, they can use their smartphone with specific software and viewer attachment) and then take a virtual tour of the property.
Even without a VR headset, many real estate agents are now offering “virtual tours”. This is like a moving image. It allows someone online to look around the property and each room. They can inspect areas of the room closer, so instead of using a forced perspective photograph, they can look around the room and check out what is of interest to them. While the in-home visit will never fully be replaced, this does help cut down on unnecessary visits (which will save both you and the homebuyer time).
Also known as the Internet of Things, IoT is completely changing the way people interact with their homes. As a real estate agent, it also helps you monitor a particular listing. IoT refers to anything that connects to the Internet but may not give you “access” to the Internet. For example, a Wi-Fi light bulb, a thermostat you can control via a smart assistant or your phone, or any other “smart” device that doesn’t open up the Internet but allows you to control it through the Internet is known as an Internet of Things device.
Homeowners are turning to IoT devices to help improve their living experience. It makes it easy to turn on lights, fix the morning cup of coffee, or do anything else that may have originally needed direct interaction before.
As a real estate agent having control over IoT devices can be helpful. This way, if you’re showing off the property and it’s colder out you don’t need to rush over a few hours ahead of time to adjust the thermostat. You can do it from your phone. You can also do this with lights, or you can watch security feeds with smart cameras and doorbells. All of this will dramatically help improve how you control every listing while also help save money on energy consumptions.
IoT also allows you to show off your property without actually being there. With IoT locks, you can unlock the door for someone inspecting the home and then lock it when they leave. This helps save you time while reducing possible risks with keys kept near the building.
Generating leads can be difficult. If you’re just breaking into real estate it may seem downright impossible. However, it doesn’t need to be. You just need to think outside of the box. With the help of RealProcity, you have access to a network of Agents and Brokers from around the country. This way, if individuals are moving into your community you can directly form a lead with them through their referring Agent, even if they don’t know anyone currently in your community. This gives you a heads up on leads others in your neighborhood will not have. Being able to break into the industry can be tough, but with RealProcity things are a bit easier.
Take Advantage of Technology In Your Brokerage
It doesn’t matter if you’ve been a practicing real estate agent for decades or are just moving into the industry, taking advantage of the technology available to you is a must. This will help you take your firm or private real estate practice to the next level and elevate you above the competition. Because with how technology continues to evolve you soon will no longer be competing against other agents in the area but also national websites and listing services. So the sooner you begin incorporating real estate and technology together the better off you’ll be. From using RealProcity to big data, all of this will dramatically change the way you run your real estate office.