The real estate business is very much fueled by referrals. As an agent, you understand how difficult it is to attract someone with no connection to you or your agency into your office for help buying or selling a home. Most individuals will talk to friends or family members for help in selecting the perfect agent. They’ll ask around, find out if anyone would recommend their own agents and then give that individual a call. This leaves you and all other local real estate agents attempting to attract the few individuals who are not making decisions based on referrals.
Referrals make it easier to connect with a new client because they already have some basic information about you and the services provided. They also have a favorable review as well, considering they wouldn’t have called you had the referrer given a lackluster impression. The problem here is prompting your previous clients to remember to refer to you. This is why you need to take advantage of the different referral sources for real estate agents. Here are some of the best options at your disposal.
Direct Referrals From Past Clients
Naturally, this is the best referral method. When someone receives a referral from a friend they trust or a family member they are extremely likely to sign on with that particular agent. However, it might be years before a past client has friends or family members in need of buying or selling a house. When this happens they may have simply forgotten about you. That is why you need to remain present in their lives.
No, you don’t need to go to family graduations or birthday parties. However, giving your clients a house-warming gift they will use for a long time, such as a nice knife set with your name somewhere on it, or a cutting board, lawn chair, or anything else they will absolutely use, will make sure they are always reminded of you.
Another way to help with this is to send out holiday cards and birthday cards. It doesn’t take much to do this. However, the once or twice a year reminder will keep you in the back of their heads, which will help bring about new leads and referrals when the time comes.
Get Your Name Out There
Going after referrals from previous clients is all fine and good when you’re an established real estate agent, but what are you supposed to do if you’re just breaking in? You don’t have the same clients at your disposal, so you can’t try to pull in referrals from them. You’ll need to put in a bit more leg work with this, but you can still generate new leads and referrals.
In your real estate footprint, talk to the coffee shops you frequent and the pizza joints you regularly visit. See if they will let you put up a flyer or a business card. You may even be able to work with them to broker some kind of mutual deal. If they allow you to put up your information within the storefront you, in turn, will include their business information whenever sending out messages to your email list. For new residents to the area, this information can prove beneficial, especially if you offer the occasional writeup on these businesses. This way, the businesses you partner with will get something out of the agreement. Naturally, you won’t want to go with every coffee shop in town. But picking and choosing specific locations to partner with will help you bring in new referrals.
Putting boots to the ground and getting out there to post information about yourself as an agent will help you generate new referrals. However, it is a bit limited. It isn’t going to help you with incoming residents into the area as they will not see your information posted in the storefronts. And only a small percentage of the people who live in your city will likely ever come in contact with the material you have listed around town. This is where becoming a member of a referral platform comes into play.
RealProcity is an online real estate broker network that helps you find clients and filter out information so you only target those potential clients that fit your profile and who are looking for homes within your given area. This way, you don’t spend money on potential home buyers who are not looking for houses in your area. All of this is designed to help you grow your real estate business and to connect you with prospective clients you would have never had a chance to connect with in other ways.
The online tool is indispensable and will give you a greater opportunity to compete in the complex real estate business. Because chances are there are dozens of other real estate brokerages in your community, let alone real estate agents. So you need to do what you can to get a leg up over the competition. All other brokerages and agents out there are hitting the pavement, handing out their information, and asking for referrals. However, not all take advantage of RealProcity, which is exactly why you need to. It is one of the top referral sources for real estate agents nationwide.
Generate Referrals Today
There is only so much handing out business cards, taking out advertisements, and putting up flyers in local businesses that you can do. And you can only ask your previous clients so many times for help in generating referrals. That is exactly why you need to take advantage of the services offered by RealProcity. By helping you build a new referral base you would not have had a connection with, this tool can give you the necessary leg up you would not have received any other way. Plus, it doesn’t cost a cent to sign up and to participate with the referral service. In fact, the only time you’ll ever need to pay a fee is when you close on a house.
So, if you’re looking to build your brokerage and your referral list, you need to take advantage of every single one of these referral sources for real estate agents.